Ingredients

Magnesium is involved in over 300 processes in the body — which for something most people barely think about, is quite the workload. It supports muscle function, nerve communication, and how the bo...

Vitamin C

Vitamin C is probably the one most parents have heard of — and for good reason. It supports how the immune system functions day to day, and helps protect cells from oxidative stress. It also plays ...

Iron

There's tired, and then there's tired for no obvious reason — slept all night, still dragging by lunchtime. Iron is one of the first places to look. It's involved in producing haemoglobin, which ca...

Zinc

Here's something most people don't know — the body doesn't store zinc. There's no reserve to draw on when intake drops, which means children need a regular supply through what they eat. And zinc is...

Vitamin E

Every day, cells deal with free radicals — unstable molecules that can cause damage over time. Think of it like rust on a bike left out in the rain. It doesn't happen all at once, but it adds up. V...

Manganese

Manganese supports normal bones, connective tissue, and cell protection — the structure that holds growing bodies together. POW!DER uses a gentle bisglycinate form.

1: Children’s Immune System
Riboflavin, Vitamin C, Vitamin E, Vitamin D, Vitamin A, Vitamin B6, Vitamin B12, Iron, Zinc, Manganese, and Selenium contribute to the protection of cells from oxidative stress, the normal function of the immune system in children.

2: Children’s Mental performance, mental focus and nervous system
Iron contributes to normal cognitive development in children. Riboflavin, Vitamin C, Niacin, Vitamin B6, Vitamin B12, Pantothenic acid, and Iron contribute to the reduction in tiredness and fatigue. Pantothenic acid contributes to normal mental performance, Riboflavin, Thiamin, Vitamin C, Niacin, Vitamin B6, vitamin B12, Biotin, Magnesium and Iodine contribute to normal functioning of the nervous system. Thiamin, Vitamin C, Niacin, Vitamin B6, Vitamin B12, Biotin and magnesium contribute to normal psychological function.

3: Energy
Contains Biotin, Vitamin B12, Iron, & Magnesium, which assist the normal function of releasing energy from the food your child eats. Vitamin C Increases iron absorption, Zinc contributes to normal carbohydrate metabolism. Iron Contributes to the normal formation of red blood cells & haemoglobin.Chromium Contributes to normal macronutrient metabolism and maintaining normal blood glucose levels. Magnesium contributes to normal energy-yielding metabolism and electrolyte balance.

4: Growth and Development in Children
Vitamin D, protein and magnesium contribute to the normal growth and development of bones in children. Manganese and Magnesium contributes to normal muscle function. Vitamin D, Vitamin B12, Iron, Magnesium and Zinc has a role in the process of cell division. Thiamin Contributes to the normal function of the heart

5: Supports children’s normal digestion
It contains vitamin C, folate, vitamin B12, vitamin D & zinc, which contribute to the normal functioning of the immune system.

6: Teeth and Eyes
Vitamin D and Magnesium contribute to the maintenance of normal teeth. Riboflavin, Vitamin A and Zinc contribute to the maintenance of normal vision.

7: Tiredness
Pantothenic acid, Iron and Magnesium contribute to the reduction of tiredness and fatigue.

8: Healthy Cells
Vitamin A has a role in the process of cell specialisation.