Try POW!DER for 30 days, on real mornings, with your real kids.
There's so many different ways parents have found that work. In milk, in a smoothie, in overnight oats, in yoghurt. We'll share what we've learned.
If you can't find a way that works, reply to your order email. We'll refund the pouch.
No forms. No calls.
Applies to your first 450g pouch, 30 days from delivery.
A chocolate shake the kids will actually drink. Made to back up breakfast on busy school mornings.
One serving contains. Protein, fibre, vitamins, minerals, and a rainbow of fruit and veg.
Designed to fit around real food and real family life.
Free Shipping when you spend £60+
| Energy | 417 kcal | 50 kcal |
| Fat | 0g | 0g |
| of Which Saturated | 0g | 0g |
| Carbohydrate | 50g | 6g |
| of Which Sugars | 6.5 g | 0.8g |
| Fibre | 17g | 2g |
| Protein | 17g | 2g |
| Vitamins & Minerals | Per 12 g Serving | % RI* Per Serving |
| Vitamin A | 1110 pg RE | 139 % |
| Vitamin C | 420 mg | 525 % |
| Vitamin E | 67 mga-TE | 558 % |
| Vitamin B1 | 3 mg | 273 % |
| Vitamin B2 | 2 mg | 273 % |
| Niacin | 20 mg NE | 125% |
| Vitamin B6 | 3 mg | 214 % |
Supports the everyday building blocks for growing bodies.
A steady contribution to the immune system’s day-to-day role.
Helps the body turn food into usable energy.
Key nutrients involved in everyday thinking and learning.
Supports focus and how the nervous system works over the day.
Gentle help for digestion and everyday tummy comfort.
8g plant protein
Pea protein. It's one of the most digestible plant proteins available. Easy on sensitive stomachs and rich in the amino acids growing bodies need.
Prebiotic fibre
Inulin. Feeds the friendly bacteria already in your child's gut. Supporting healthy digestion and the immune system that starts in their tummy.
There's a reason nutritionists say "eat the rainbow." Each colour delivers different phytonutrients that support your child's body in different ways.
Not all vitamins are created equal. We use bioavailable forms that growing bodies actually absorb—no fillers, no cheap shortcuts.
Pea Protein
Inulin from Chicory Root
Pomegranate Extract
Turmeric
Ginger
Broccoli
Spinich
Blueberry
Beetroot
Cocoa
Marigold Flower Extract
Our chocolate flavour took over two years to get right, because making something children will actually take, without sugar shortcuts, is really hard.
Two years and 30 versions. A team of nutritionists, food scientists, and one very opinionated chocolatier.
Version 12 got a full dramatic gagging performance. We respected the feedback. Thanks kids.
We kept going until they asked for seconds.
Try the taste test
Martha
It’s so good. I’m glad I can have one every day.
Ben
To be honest, I’m not a big chocolate fan, so I can’t wait for the berry flavour to arrive.
Noah
For breakfast, I have eggs and my POW!DER. Chocolate milkshake for breakfast.
1: Add one serving of POW!DER to 250ml of cold milk
2: Shake for 15 seconds(the kids love this bit)
3:Serve straight away. That’s it — no extra steps.
As much Niacin
as a 280g beef steak
As much Zinc
as a big bowl of porridge
As much Riboflavin
as 10 fillets of sea bass
As much Chromium
as 12 slices of wholemeal bread
As much Vitamin B1
as a serving of roast pork
As much Selenium
as an 85g chicken breast
As much Choline
as 1½ cups of cooked broccoli
As much Vitamin D
as a serving of mushrooms
As much Calcium
as a small glass of milk
As much Iodine
as a large tin of tuna
As much Iron
as a large bag of spinach
As much Magnesium
as 1½ avocados
As much Lutein
as a serving of carrots
As much Biotin
as a serving of liver
As much Folate (B9)
as 12 sprouts
As much Pantothenic Acid (B5)
as 7 eggs
As much Vitamin A
as 15 cherry tomatoes
As much Vitamin C
as 12 onions
As much Vitamin E
as 10 kiwis
As much Vitamin K
as 1½ cups of green beans
As much Vitamin B6 (P5P)
as 5 sweet potatoes
As much Manganese
as 50g of brown rice
Independently tested for quality and safety
Created with expert nutritionists
Built around children’s nutritional needs
Focused on nutrients often missed at breakfast
Designed to work together
""Most British kids eat an 'ok' diet. When it comes to children's nutrition, 'ok' leaves a lot uncovered."
Laura Johnson, CNHC Registered Nutritional Therapist
Developed alongside nutritional therapists. Every ingredient, every form, every amount — chosen with expert guidance, for children aged 4–16.
All Essential Ingredients
Suspendisse sit amet tincidunt odio. Vivamus vel sagittis magna. Sed semper eget arcu id venenatis. Curabitur a ipsum nec erat ultrices aliquam. Fusce venenatis tortor nisl, vel pellentesque felis maximus eu. Integer vel ultricies libero. Nunc pretium mollis purus eget porttitor. Sed ultricies enim vitae est sagittis fringilla.
Dr Samantha Mills
Child Nutritionist
