What goes into our kids matters

So we made every decision count. Every ingredient questioned. Every form checked. Every amount tested — specifically for children aged 4–16. We wanted something we'd confidently give our own children, every single morning.

Third-party tested

POW!DER is tested by independent UK laboratories for harmful microorganisms, heavy metals, allergens, and nutritional accuracy.

When something goes into your child's body every day, third-party testing shouldn't be optional.

Every ingredient earns its place

We choose recognised nutrient forms over the cheapest options — chelated minerals, methylated B vitamins, and whole food ingredients like pea protein and chicory root fibre. No shortcuts. Just thoughtful choices for something your child takes every day.

Made for ages 4–16

Children aren't small adults, so we didn't create a smaller adult product. Ages 4–16 are all about building — bones, brains, bodies. This is when nutrition really counts. POW!DER is formulated specifically for growing bodies: age-appropriate doses designed for this stage, not scaled-down adult formulas.

What you won't find

  • No artificial sweeteners
  • No artificial colours or flavourings
  • No added sugar
  • No sugar alcohols
  • No unnecessary fillers or bulking agents
  • No proprietary blends hiding ingredient amount

When something goes into your child's body every day, what we leave out matters just as much as what we put in.
Soy Free
Gluten Free
Dairy Free
No Artificial Colours or Preservatives
Low in Sugar
Soy Free
Gluten Free
Dairy Free
No Artificial Colours or Preservatives
Low in Sugar

The experts behind POW!DER

""Most British kids eat an 'ok' diet. When it comes to children's nutrition, 'ok' leaves a lot uncovered."

Laura Johnson, CNHC Registered Nutritional Therapist

Laura Johnson, CNHC Registered Nutritional Therapist

Developed alongside nutritional therapists. Every ingredient, every form, every amount — chosen with expert guidance, for children aged 4–16.

All Essential Ingredients

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Dr Samantha Mills
Child Nutritionist

1:  Children’s Immune System
Riboflavin, Vitamin C, Vitamin E, Vitamin D, Vitamin A, Vitamin B6, Vitamin B12, Iron, Zinc, Manganese, and Selenium contribute to the protection of cells from oxidative stress, the normal function of the immune system in children. 

2: Children’s Mental performance, mental focus and nervous system
Iron contributes to normal cognitive development in children. Riboflavin, Vitamin C, Niacin, Vitamin B6, Vitamin B12, Pantothenic acid, and Iron contribute to the reduction in tiredness and fatigue. Pantothenic acid contributes to normal mental performance, Riboflavin, Thiamin, Vitamin C, Niacin, Vitamin B6, vitamin B12, Biotin, Magnesium and Iodine contribute to normal functioning of the nervous system. Thiamin, Vitamin C, Niacin, Vitamin B6, Vitamin B12, Biotin and magnesium contribute to normal psychological function. 

3: Energy
Contains Biotin, Vitamin B12, Iron, & Magnesium, which assist the normal function of releasing energy from the food your child eats. Vitamin C Increases iron absorption, Zinc contributes to normal carbohydrate metabolism. Iron Contributes to the normal formation of red blood cells & haemoglobin.Chromium Contributes to normal macronutrient metabolism and maintaining normal blood glucose levels. Magnesium contributes to normal energy-yielding metabolism and electrolyte balance. 

4: Growth and Development in Children
Vitamin D, protein and magnesium contribute to the normal growth and development of bones in children. Manganese and Magnesium contributes to normal muscle function. Vitamin D, Vitamin B12, Iron, Magnesium and Zinc has a role in the process of cell division. Thiamin Contributes to the normal function of the heart

5: Supports children’s normal digestion
It contains vitamin C, folate, vitamin B12, vitamin D & zinc, which contribute to the normal functioning of the immune system. 

6: Teeth and Eyes 
Vitamin D and Magnesium contribute to the maintenance of normal teeth. Riboflavin, Vitamin A and Zinc contribute to the maintenance of normal vision. 

7: Tiredness
Pantothenic acid, Iron and Magnesium contribute to the reduction of tiredness and fatigue.

8: Healthy Cells
Vitamin A has a role in the process of cell specialisation.