How POW!DER shows up in your child’s day
Immune support, day to day
Children pick things up. From classrooms. From friends. From life.
POW!DER helps support the immune system as children grow, by covering some of the nutritional basics that can get missed when mornings don’t quite go to plan.¹
It’s the kind of support you don’t think about once they’ve left the house — just knowing their immune system is being quietly supported with vitamins and minerals like A, C, D, zinc and selenium, before the day begins.
Supporting brains that never stop
School days ask a lot of children — listening, learning, concentrating, managing feelings, switching between tasks.
POW!DER includes nutrients like iron, iodine and B vitamins, involved in normal cognitive development in children and in supporting how the nervous system works day to day.²
That support sits quietly in the background as children move through lessons, instructions, playtime, and the busyness of the day — including the bit where you did already ask them to put their shoes on.
Tired moments & busy days
Some days are just full. Early starts. Busy schedules. After-school everything.
We include nutrients like magnesium, iron and B vitamins that contribute to the reduction of tiredness and fatigue, helping support children through the natural ups and downs of active days.⁶
Especially on mornings when sleep hasn’t quite done the job, this support helps the day feel more manageable — for everyone involved.
Turning breakfast into energy
Energy comes from how the body uses what it’s given.
A serving supports the normal release of energy from food by providing nutrients involved in energy-yielding metabolism.³
Added to breakfast, it helps make whatever they’ve eaten work a little harder for them — with protein, fibre, and key vitamins and minerals working quietly in the background.
This is the kind of support that fits real mornings.
Growing bodies & movement
You don’t always notice the growing that’s going on — until trousers are suddenly too short and shoes don’t fit again. Somehow overnight.
POW!DER brings together nutrients like protein, calcium, vitamin D and magnesium that support normal growth in children — including bones and muscles.⁴
These are the building blocks that support playground running, sports days, and simply being comfortable in growing bodies.
Digestion & happy tummies
Tummies have a big impact on the day — when they're comfortable, everything else is easier.
A serving includes plant fibre from chicory root, alongside fruit and vegetable powders, helping support digestion as part of a varied diet.
Used regularly, it helps support a more settled start — especially for children who are still finding their rhythm with food, routine, and growing appetites.
Smiles & sight
Little things matter more than we realise — teeth that cope with everyday snacks and growing jaws; eyes that keep up with books, boards, screens, and the world whizzing past.
POW!DER brings together calcium and vitamin D to support teeth, alongside vitamin A, riboflavin and zinc that support how children see the world — from reading and learning to play.⁵
