Iron

Iron

There's tired, and then there's tired for no obvious reason — slept all night, still dragging by lunchtime. Iron is one of the first places to look. It's involved in producing haemoglobin, which ca...

Zinc

Zinc

Here's something most people don't know — the body doesn't store zinc. There's no reserve to draw on when intake drops, which means children need a regular supply through what they eat. And zinc is...

Vitamin E

Vitamin E

Every day, cells deal with free radicals — unstable molecules that can cause damage over time. Think of it like rust on a bike left out in the rain. It doesn't happen all at once, but it adds up. V...

Manganese

Manganese

Manganese supports normal bones, connective tissue, and cell protection — the structure that holds growing bodies together. POW!DER uses a gentle bisglycinate form.

Selenium

Selenium

Think of cells like a house full of children — things get knocked about. Oxidative stress is the daily wear and tear that comes from just being alive, growing, and doing everything children do. Sel...

Vitamin D3

Vitamin D3

Vitamin D is the one nutrient almost every parent has heard they should worry about — especially in the UK, where sunshine is more of an occasional visitor than a reliable source. And there's a rea...