And off they go
We're 9am Saint.
We made POW!DER for our own kids, and yours.
A daily breakfast back-up for school mornings, with the nutrients that make a real difference.
Try POW!DERRunning late.
Breakfast happened somewhere between the shoe hunt and the second alarm.
Whatever they had, it rarely felt like enough.
Bags packed, out the door.
All before 9am.
We made POW!DER for these mornings.
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Made for children 4 to 16
A daily drink that sits alongside breakfast, never replaces it. For the school mornings that don't quite go to plan. Which, between us, is most of them.
Stir it into milk, a smoothie, or overnight oats. Fifteen seconds and they're sorted.
Backup for breakfast. Properly done.
How it works
1: Add one serving of POW!DER to 250ml of cold milk.
2: Shake for 15 seconds
(the kids love this bit).
3: Serve straight away.
That’s it — no extra steps.
8g plant protein
Pea protein. It's one of the most digestible plant proteins available. Easy on sensitive stomachs and rich in the amino acids growing bodies need.
Prebiotic fibre
Inulin. Feeds the friendly bacteria already in your child's gut. Supporting healthy digestion and the immune system that starts in their tummy.
There's a reason nutritionists say "eat the rainbow." Each colour delivers different phytonutrients that support your child's body in different ways.
Not all vitamins are created equal. We use bioavailable forms that growing bodies actually absorb—no fillers, no cheap shortcuts.
Pea Protein
Inulin from Chicory Root
Pomegranate Extract
Turmeric
Ginger
Broccoli
Spinich
Blueberry
Beetroot
Cocoa
Marigold Flower Extract
Supports the everyday building blocks for growing bodies.
A steady contribution to the immune system’s day-to-day role.
Helps the body turn food into usable energy.
Key nutrients involved in everyday thinking and learning.
Supports focus and how the nervous system works over the day.
Gentle help for digestion and everyday comfort.
The quiet hits. And the wish surfaces.
"I hope today's a good one for them."
Not exceptional. Not top of the class. A good day.
And off they go. Into classrooms, friendships, the day.
The morning wasn't perfect. They never are. But the basics are in place. That's the part we help with.
Our chocolate flavour took over two years to get right, because making something children will actually take, without sugar shortcuts, is really hard.
Two years and 30 versions. A team of nutritionists, food scientists, and one very opinionated chocolatier.
Version 12 got a full dramatic gagging performance. We respected the feedback. Thanks kids.
We kept going until they asked for seconds.
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Martha
It’s so good. I’m glad I can have one every day.
Ben
I'm not a big chocolate fan, so I can't wait for the berry flavour to arrive.
Noah
For breakfast, I have eggs and my POW!DER. Chocolate milkshake for breakfast.
Independently tested for quality and safety
Created with expert nutritionists
Made for children's nutritional needs
Focused on nutrients often missed at breakfast
Designed to work together
""Most British kids eat an 'ok' diet. When it comes to children's nutrition, 'ok' leaves a lot uncovered."
Laura Johnson, CNHC Registered Nutritional Therapist
Developed alongside nutritional therapists. Every ingredient, every form, every amount — chosen with expert guidance, for children aged 4–16.
All Essential Ingredients
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Dr Samantha Mills
Child Nutritionist
Try POW!DER for a month
£63.75 per month
15% off for as long as you stay.
That’s £2.13 a day, per child.
Cheaper than a coffee. Cheaper than a cereal bar from the station.
Free UK delivery
Pause, skip or cancel anytime.
30-day taste guarantee
If they don’t love it, you get a full refund.
No commitment. No hoops. Just nutrition sorted.
Honestly? There probably won't be a single dramatic moment — and that's the point.
POW!DER is a food supplement, not a medicine. It doesn't work like a prescription, with a clear before-and-after. Nutrition works cumulatively, through consistency, over time.
Every child is different. How they eat, how they sleep, how active they are, what stage of growth they're in — all of these things play a role. POW!DER is one part of that picture, not the whole thing.
What most parents tell us they notice first is that their child actually enjoys taking it, which means it becomes part of the routine rather than a battle.
From there, it varies. Some parents tell us they've seen a noticeable difference in their child's energy, focus, or general resilience. Others say the biggest change was in themselves — less worry, knowing the fundamentals were being handled. For children who were consistently missing specific nutrients from their diet, parents have told us the impact was significant.
We can't promise specific results — every child is different. But we can say that consistency matters, and the parents who stick with it tend to notice the most.
It's a fair question — and we're quite proud of the answer.
A typical multivitamin covers vitamins and minerals. POW!DER goes quite a bit further. It brings together 21 vitamins and minerals, 8g of plant protein, prebiotic fibre, and a rainbow blend of fruit and vegetable powders — beetroot, broccoli, spinach, bilberry, pomegranate, turmeric, ginger, and lutein from marigold.
That's a lot of nutrition to fit into a single daily serving — and more than most breakfasts manage on even a good morning.
POW!DER was developed specifically around the nutritional needs of children aged 4–16 — not scaled down from an adult product. Every nutrient and every amount is adjusted for growing children's bodies.
It's not suitable for children under 4. If you're considering it for a younger child, we'd recommend speaking with a qualified healthcare practitioner first.
Breakfast is where routines tend to be most fragile. Time is short, appetites are unpredictable, and whatever happens at the table is what your child takes into the day.
POW!DER was designed for exactly that moment. One serving — mixed into milk, a smoothie, or overnight oats — and the nutritional fundamentals are covered before your child heads out the door.
That's 21 vitamins and minerals, protein, fibre, and a blend of fruit and veg powders, alongside whatever breakfast actually happened.
It's a lot of ground covered in very little time.
Of course, if breakfast doesn't happen — or happens at speed — your child can have POW!DER any time of day. After school, at snack time, or before an evening club. It works whenever it fits your family's routine.
Off they go. And breakfast got a helping hand. One thing covered. Morning after morning. The rest? You've got that.
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