Why breakfast?

By WeTakeFlight Dev

Breakfast is where routines tend to be most fragile. Time is short, appetites are unpredictable, and whatever happens at the table is what your child takes into the day.

POW!DER was designed for exactly that moment. One serving — mixed into milk, a smoothie, or overnight oats — and the nutritional fundamentals are covered before your child heads out the door.

That's 21 vitamins and minerals, protein, fibre, and a blend of fruit and veg powders, alongside whatever breakfast actually happened.

It's a lot of ground covered in very little time.

Of course, if breakfast doesn't happen — or happens at speed — your child can have POW!DER any time of day. After school, at snack time, or before an evening club. It works whenever it fits your family's routine.

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1:  Children’s Immune System
Riboflavin, Vitamin C, Vitamin E, Vitamin D, Vitamin A, Vitamin B6, Vitamin B12, Iron, Zinc, Manganese, and Selenium contribute to the protection of cells from oxidative stress, the normal function of the immune system in children. 

2: Children’s Mental performance, mental focus and nervous system
Iron contributes to normal cognitive development in children. Riboflavin, Vitamin C, Niacin, Vitamin B6, Vitamin B12, Pantothenic acid, and Iron contribute to the reduction in tiredness and fatigue. Pantothenic acid contributes to normal mental performance, Riboflavin, Thiamin, Vitamin C, Niacin, Vitamin B6, vitamin B12, Biotin, Magnesium and Iodine contribute to normal functioning of the nervous system. Thiamin, Vitamin C, Niacin, Vitamin B6, Vitamin B12, Biotin and magnesium contribute to normal psychological function. 

3: Energy
Contains Biotin, Vitamin B12, Iron, & Magnesium, which assist the normal function of releasing energy from the food your child eats. Vitamin C Increases iron absorption, Zinc contributes to normal carbohydrate metabolism. Iron Contributes to the normal formation of red blood cells & haemoglobin.Chromium Contributes to normal macronutrient metabolism and maintaining normal blood glucose levels. Magnesium contributes to normal energy-yielding metabolism and electrolyte balance. 

4: Growth and Development in Children
Vitamin D, protein and magnesium contribute to the normal growth and development of bones in children. Manganese and Magnesium contributes to normal muscle function. Vitamin D, Vitamin B12, Iron, Magnesium and Zinc has a role in the process of cell division. Thiamin Contributes to the normal function of the heart

5: Supports children’s normal digestion
It contains vitamin C, folate, vitamin B12, vitamin D & zinc, which contribute to the normal functioning of the immune system. 

6: Teeth and Eyes 
Vitamin D and Magnesium contribute to the maintenance of normal teeth. Riboflavin, Vitamin A and Zinc contribute to the maintenance of normal vision. 

7: Tiredness
Pantothenic acid, Iron and Magnesium contribute to the reduction of tiredness and fatigue.

8: Healthy Cells
Vitamin A has a role in the process of cell specialisation.