Benefits

Children pick things up. From classrooms. From friends. From life. POW!DER helps support the immune system as children grow, by covering some of the nutritional basics that can get missed when morn...

Supporting brains that never stop

School days ask a lot of children — listening, learning, concentrating, managing feelings, switching between tasks. POW!DER includes nutrients like iron, iodine and B vitamins, involved in normal c...

Tired moments & busy days

Some days are just full. Early starts. Busy schedules. After-school everything. We include nutrients like magnesium, iron and B vitamins that contribute to the reduction of tiredness and fatigue, h...

Turning breakfast into energy

Energy comes from how the body uses what it’s given. A serving supports the normal release of energy from food by providing nutrients involved in energy-yielding metabolism.³Added to breakfast, it ...

Growing bodies & movement

You don’t always notice the growing that’s going on — until trousers are suddenly too short and shoes don’t fit again. Somehow overnight. POW!DER brings together nutrients like protein, calcium, vi...

Digestion & happy tummies

Tummies have a big impact on the day — when they're comfortable, everything else is easier. A serving includes plant fibre from chicory root, alongside fruit and vegetable powders, helping support ...

1: Children’s Immune System
Riboflavin, Vitamin C, Vitamin E, Vitamin D, Vitamin A, Vitamin B6, Vitamin B12, Iron, Zinc, Manganese, and Selenium contribute to the protection of cells from oxidative stress, the normal function of the immune system in children.

2: Children’s Mental performance, mental focus and nervous system
Iron contributes to normal cognitive development in children. Riboflavin, Vitamin C, Niacin, Vitamin B6, Vitamin B12, Pantothenic acid, and Iron contribute to the reduction in tiredness and fatigue. Pantothenic acid contributes to normal mental performance, Riboflavin, Thiamin, Vitamin C, Niacin, Vitamin B6, vitamin B12, Biotin, Magnesium and Iodine contribute to normal functioning of the nervous system. Thiamin, Vitamin C, Niacin, Vitamin B6, Vitamin B12, Biotin and magnesium contribute to normal psychological function.

3: Energy
Contains Biotin, Vitamin B12, Iron, & Magnesium, which assist the normal function of releasing energy from the food your child eats. Vitamin C Increases iron absorption, Zinc contributes to normal carbohydrate metabolism. Iron Contributes to the normal formation of red blood cells & haemoglobin.Chromium Contributes to normal macronutrient metabolism and maintaining normal blood glucose levels. Magnesium contributes to normal energy-yielding metabolism and electrolyte balance.

4: Growth and Development in Children
Vitamin D, protein and magnesium contribute to the normal growth and development of bones in children. Manganese and Magnesium contributes to normal muscle function. Vitamin D, Vitamin B12, Iron, Magnesium and Zinc has a role in the process of cell division. Thiamin Contributes to the normal function of the heart

5: Supports children’s normal digestion
It contains vitamin C, folate, vitamin B12, vitamin D & zinc, which contribute to the normal functioning of the immune system.

6: Teeth and Eyes
Vitamin D and Magnesium contribute to the maintenance of normal teeth. Riboflavin, Vitamin A and Zinc contribute to the maintenance of normal vision.

7: Tiredness
Pantothenic acid, Iron and Magnesium contribute to the reduction of tiredness and fatigue.

8: Healthy Cells
Vitamin A has a role in the process of cell specialisation.